Mobile Brand

Rosetta's Daniel Blackburn Discusses Multi-Channel Marketing and Branding at ... Sacramento Bee According to the Mobile Commerce World 2013 website, "The diverse array of mobile marketing possibilities represents significant opportunities to build any brand, but also dictates smart choices. Many of the most successful branding strategies in the ... See all stories on this topic »

Samsung Diluting the Galaxy S4 Brand - Analysts Mobile bloom News Samsung has done much to expand its Galaxy S4 line of phones to appeal to niche markets. Consumers, however, are likely to find several trade-offs in functionality and specifications of such devices. Samsung, at an event in London earlier this week, ... See all stories on this topic »

Africa is mobile brand-e.biz mobile-africa Brands should see mobile as the principal channel for advertising and marketing to African consumers, according to a white paper published by M&C Saatchi Mobile. “Contrary to popular thinking, Africa is not an underdeveloped region – it's ... See all stories on this topic »

Ex-HTC executives create new smartphone brand Kazam Caribbean Media Vision James Atkins, another ex-HTC exec and now chief marketing officer, said, “There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once ... See all stories on this topic »

SocialFlow Delivers Mobile Access for Anytime Social Media Management Sacramento Bee The new mobile features enable brands and publishers to further optimize their social media campaigns on Facebook and Twitter based on events occurring in real-time, around the world. Additionally, the features offer the ability to monitor progress and ... See all stories on this topic »

Mobile Apps, Good Sites, Boost Brands Demo Dirt (subscription) A slow website or inefficient mobile application may mar a brand to the point that it loses consumers, a survey by Harris Interactive focusing on consumer behavior and online shopping has found. The vast majority of Americans—88 percent, or nine out ... See all stories on this topic »