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Mobile Brand

T-Mobile reverses branded customers losses, posts 3000 net additions in Q1
FierceWireless
In preliminary subscriber figures for the first quarter of 2013, T-Mobile USA managed to reverse its "branded customer" losses, recording a net gain of 3,000 branded customers during the period. The figure is notable considering T-Mobile reported a ...
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T-Mobile USA First-Quarter Customer Loyalty Rises on IPhone Plan
Businessweek
The lower churn, or customer exodus rate, also slowed contract customer losses for the T-Mobile brand in the quarter to 199,000, down from 515,000 in the fourth quarter. The improved subscriber performance may validate T-Mobile's strategy to offer ...
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