| Upwardly mobile: how brands can harness the power of mobile advertising ... The Drum Upwardly mobile: how brands can harness the power of mobile advertising – without alienating consumers. Mobile is a constantly evolving channel, every day bringing new challenges for the advertisers choosing to utilise it through mobile advertising ... See all stories on this topic » |  The Drum |
| Samsung brand image slumps after US ruling Marketing Week The decision to fine Samsung $1.05bn for trademark infringement has led to a marked shift in sentiment towards the brand in the week since the judgement was announced with Samsung dropping from first to 24th in YouGov's mobile brand rankings. See all stories on this topic » |  Marketing Week |
| Pernod Ricard looks to mobile to boost sales Marketing Week The company is piloting the mobile scheme in several markets in Europe and Asia. A wider rollout is possible next year. Thierry Billot, managing director of brands at the Jameson and Absolut Vodka maker says the industry has not not done enough to ... See all stories on this topic » |  Marketing Week |
China.org.cn
China's telecom giant, China Mobile Ltd, with a brand value of 276 billion yuan (US$43.8 billion), beat last year's defending champion Industrial and Commercial Bank of China (ICBC) at 253 billion yuan (US$40.2 billion) to top the list of the 100 most ...
See all stories on this topic »Canterbury of New Zealand Launches New Mobile Site
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Chris Stephenson, CEO of Canterbury said The new mobile site further enhances our offering to rugby fans and cements our place as the worlds leading rugby brand. The site will provide fans with a one stop shop to complete their wardrobe and kit bag.
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