New Survey Reveals Brand Opportunity to Reach Active Consumers Via ...
EON: Enhanced Online News (press release)
NEW YORK--(BUSINESS WIRE)--Consumers show significant interest and participation in mobileadvertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stopmobile marketing and advertising subsidiary of Augme® ...
See all stories on this topic »Are Facebook's mobile ads performing for brand marketers?
BizReport
When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting results.
See all stories on this topic »Study: Mobile users eager to use ads
BtoB Magazine
New York—Mobile users show significant interest and participation with the mobile advertising they receive but, to a large extent, are not receiving ads from their favorite brands, according to a study bymobile marketing agency Hipcricket Inc. According to ...
See all stories on this topic »CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers
RedOrbit
SMS marketing requires opt-in consent from a consumer to receive a brand's text marketing notifications. It is critical to drive user opt-in consent through a compelling call to action. The call to action invites users to sign up and opt in to a brand's mobile ...
See all stories on this topic »Tech: Weather Channel's Mobile Pitch…
Adweek
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall. TWC announced today a partnership with mobile marketing ...
See all stories on this topic »O2 puts Instagram in the summer picture
brand-e.biz
O2 has partnered with five high profile Instagrammers to celebrate summer travel across the mobile photography network. The campaign aims to promote the mobile brand's recently launched European roaming tariff, O2 Travel. Instagrammers including Mike ...
See all stories on this topic »Travel Advertising Rises On Mobile
MediaPost Communications
The bulk of campaigns were aimed at sustaining an in-market presence (62%), followed by driving traffic to mobile sites (16%), registrations (11%), brand awareness (9%) and increased foot traffic (2%). The study also highlighted related findings from ...
See all stories on this topic »Globe wants a shot at Red Mobile's 3G franchise
GMA News
In statement Tuesday, Globe said it would join the fray of prospective bidders for the congressional franchise and 10 megahertz 3G license of Connectivity Unlimited Resource Enterprises or CURE, which carries the Red Mobile brand. CURE and all its assets ...
See all stories on this topic »Hipcricket: Mobile shoppers buying because of mobile ads
BizReport
According to the new Mobile Advertising Survey 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad. The bad news? Nearly three-quarters (74%) haven't received mobile ads from their favorite brands ...
See all stories on this topic »
EON: Enhanced Online News (press release)
NEW YORK--(BUSINESS WIRE)--Consumers show significant interest and participation in mobileadvertising, according to a new survey conducted by Hipcricket®, Inc. (“Hipcricket”), the one-stopmobile marketing and advertising subsidiary of Augme® ...
See all stories on this topic »Are Facebook's mobile ads performing for brand marketers?
BizReport
When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting results.
See all stories on this topic »Study: Mobile users eager to use ads
BtoB Magazine
New York—Mobile users show significant interest and participation with the mobile advertising they receive but, to a large extent, are not receiving ads from their favorite brands, according to a study bymobile marketing agency Hipcricket Inc. According to ...
See all stories on this topic »CallFire Releases New Text Marketing Best Practice Guide for Mobile Marketers
RedOrbit
SMS marketing requires opt-in consent from a consumer to receive a brand's text marketing notifications. It is critical to drive user opt-in consent through a compelling call to action. The call to action invites users to sign up and opt in to a brand's mobile ...
See all stories on this topic »Tech: Weather Channel's Mobile Pitch…
Adweek
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall. TWC announced today a partnership with mobile marketing ...
See all stories on this topic »O2 puts Instagram in the summer picture
brand-e.biz
O2 has partnered with five high profile Instagrammers to celebrate summer travel across the mobile photography network. The campaign aims to promote the mobile brand's recently launched European roaming tariff, O2 Travel. Instagrammers including Mike ...
See all stories on this topic »Travel Advertising Rises On Mobile
MediaPost Communications
The bulk of campaigns were aimed at sustaining an in-market presence (62%), followed by driving traffic to mobile sites (16%), registrations (11%), brand awareness (9%) and increased foot traffic (2%). The study also highlighted related findings from ...
See all stories on this topic »Globe wants a shot at Red Mobile's 3G franchise
GMA News
In statement Tuesday, Globe said it would join the fray of prospective bidders for the congressional franchise and 10 megahertz 3G license of Connectivity Unlimited Resource Enterprises or CURE, which carries the Red Mobile brand. CURE and all its assets ...
See all stories on this topic »Hipcricket: Mobile shoppers buying because of mobile ads
BizReport
According to the new Mobile Advertising Survey 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad. The bad news? Nearly three-quarters (74%) haven't received mobile ads from their favorite brands ...
See all stories on this topic »