Marketing Week
Everything Everywhere is readying two simultaneous Orange and T-Mobile
campaigns as it looks to emphasise the key differences between its two
brands. The activity, which is in the region of £15m, aims to define
T-Mobile as a value brand and Orange's ...
<http://www.google.com/url?sa=X&q=http://www.marketingweek.co.uk/sectors/telecoms-and-it/everything-everywhere-readies-orange-and-t-mobile-brand-campaigns/3033664.article&ct=ga&cad=CAcQAhgAIAAoATAAOABAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNEt-JqHCnzLrUa4VMZP5X7h4st6hQ>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://www.marketingweek.co.uk/sectors/telecoms-and-it/everything-everywhere-readies-orange-and-t-mobile-brand-campaigns/3033664.article%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjAAOABAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNHEs-1Y0K5n4F9XlnMWaiX6E6ZGrw>
N Korea to brand mobile users as 'war criminals'
TruthDive
Pyongyang, Jan 30 (TruthDive): North Korean citizens caught using mobile
phones or attempting to flee to china during the 100-day mourning period
for the late president Kim Jong-Il will be branded as war criminals. They
might be punished with life ...
<http://www.google.com/url?sa=X&q=http://truthdive.com/2012/01/30/n-korea-to-brand-mobile-users-as-war-criminals.html&ct=ga&cad=CAcQAhgAIAAoATABOAFAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNFY9Ln17MM-w3aPtJ8q19p1AaRv_g>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://truthdive.com/2012/01/30/n-korea-to-brand-mobile-users-as-war-criminals.html%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjABOAFAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNGtbT6WPi_X_NXe2r578tVNMamQ5Q>
Brands: Better targeting, relevance will push mobile ROI
BizReport
Brand campaigns and political campaigns should have different strategies
but the two can learn from one another. As the 2012 election year heats up
in the US, politicians are pushing mobile limits to reach the consumer base
- and brands may want to ...
<http://www.google.com/url?sa=X&q=http://www.bizreport.com/2012/01/brands-better-targeting-relevance-will-push-mobile-roi.html&ct=ga&cad=CAcQAhgAIAAoATACOAJAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNGTqUh2ZJTIuYBUyJ57To6KULxlrw>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://www.bizreport.com/2012/01/brands-better-targeting-relevance-will-push-mobile-roi.html%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjACOAJAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNGYUUMJsPtUDPOSnWK_XjW-p6TEAw>
Master Hard to Pronounce Fashion Brands with the Speak Chic Mobile App
PR.com (press release)
San Francisco, CA, January 30, 2012 --(PR.com)-- Rebelle, a mobile app
company for the fashion-conscious, has released Speak Chic – the mobile
app that helps you pronounce fashion brands. This innovative mobile app for
fashion-lovers gives immediate ...
<http://www.google.com/url?sa=X&q=http://www.pr.com/press-release/386902&ct=ga&cad=CAcQAhgAIAAoATADOANAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNHgUqTxVoJMdvGm0Awca7mpIMud4w>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://www.pr.com/press-release/386902%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjADOANAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNEi_Dwq7Whxrct6Rti48hX_vEJ1UQ>
Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus
TechCrunch
"Mobile is the most powerful in the commerce cycle when consumers are
making purchasing decision," says Dipaola. Basically, InMarket provides
brands with "pay-per-click" advertising in the physical retail setting.
Advertisers can target a particular ...
<http://www.google.com/url?sa=X&q=http://techcrunch.com/2012/01/30/mobile-shopping-app-checkpoints-rebrands-as-inmarket-to-broaden-focus/&ct=ga&cad=CAcQAhgAIAAoATAEOARAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNHAQ32BaYK6lsUllFzzcE2jbRU7PQ>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://techcrunch.com/2012/01/30/mobile-shopping-app-checkpoints-rebrands-as-inmarket-to-broaden-focus/%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjAEOARAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNEeu-M0cefFibuJFg1X8xrY8ZHgfQ>
Independent Research Firm Names SapientNitro a Leader in Mobile Marketing
Report
MarketWatch (press release)
Mobile should be considered more than just a transaction platform; when
designed as part of an engaging, multi-channel brand experience, it can
strengthen the relationship of consumers with brands." SapientNitro(SM),
part of Sapient(R), ...
<http://www.google.com/url?sa=X&q=http://www.marketwatch.com/story/independent-research-firm-names-sapientnitro-a-leader-in-mobile-marketing-report-2012-01-30&ct=ga&cad=CAcQAhgAIAAoATAFOAVAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNHwQFq5cxeX4vePeOlH46rOPOjP0w>
See all stories on this topic:
<http://www.google.com/url?sa=X&q=http://news.google.com/news/story%3Fncl%3Dhttp://www.marketwatch.com/story/independent-research-firm-names-sapientnitro-a-leader-in-mobile-marketing-report-2012-01-30%26hl%3Den%26geo%3Dus&ct=ga&cad=CAcQAhgAIAAoBjAFOAVAtsKb-QRIAVAAWABiBWVuLVVT&cd=8kkC2UxRCUw&usg=AFQjCNF5mUhb-FdYHenk46GzWi9pl23vSA>