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Mobile Brand

Monday Morning Mobile: Prestige Brands, Real Estate Reverse the Trend
RisMedia.com (press release)
By Seth Kaplan Print Article According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most ...
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Strategies of successful brands
Hindu Business Line
“This was the approach adopted by Airtel, with the early advertising focused on mobilephones as a key business tool. The tag line 'Power to keep in Touch' used in thebrand promise was designed to make the user feel 'in control… powerful.
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Hindu Business Line
Hats off to Globe's New Brand Ambassadors
Manila Standard Today
by Dinna Chan Vasquez To honor its new brand ambassadors, Globe Business hosted a hat party in Prive Luxury Club at The Fort Strip. “Globe Business is all about a life-work balance, which we believe is the secret to success,” said Jesus Romero, ...
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