Mobile Ad Effectiveness Helps Drive Investment - eMarketer
Will the novelty of mobile ads wear off, and with it, effectiveness?.
Whether or not the "year of mobile" ever comes—or has already
passed—mobile ad spending ...
<http://www.google.com/url?sa=X&q=http://www.emarketer.com/Article.aspx%3Fid%3D1008656&ct=ga&cad=CAcQAhgAIAEoATAAOABA__Og9QRIAVgAYgVibi1VUw&cd=yzxQ1WVkLJc&usg=AFQjCNGtjTinG8yafE1yOWPAGtQ1yh8aIQ>