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| Tonino Lamborghini mulls suit vs Globe for intellectual property infringement Inquirer.net MANILA, Philippines—The Ayala-led Globe Telecom Inc.'s use of the "Tonino Lamborghini" brand to market its newest mobile broadband Internet sticks is a violation of international intellectual property laws. In a statement on Wednesday, ... See all stories on this topic » | ||
| WNBA Signs Marketing Partnership Contract with Boost Mobile TMC Net "The WNBA is the premier women's professional sports league in the country with a loyal and diverse fan base that is an ideal match for the Boost Mobile brand," said Steve Gaffney, vice president of Corporate Marketing at Boost Mobile, ... See all stories on this topic » | ||
| Now's the Time to Think of a Mobile Strategy for Super Bowl 2012 AdAge.com If brands haven't jumped on the mobile bandwagon yet, it's vital they do it now and for other major live or televised events. Earlier this year, we worked with a handful of brands that had a strong Super Bowl XLV presence. One large brand made every ... See all stories on this topic » | ||
| Mobile aids CRM for luxury brands Marketing magazine Australia Customer service is often the bare minimum that consumers of luxury brands would expect during a store visit, and industry experts are suggesting that mobile devices and applications are new ways into customers' hearts. Customer relationship management ... See all stories on this topic » | ||
| Paperlinks Brings Mobile Commerce Into QR Code-Based Marketing Campaigns With ... MarketWatch (press release) These brands are using Paperlinks to connect their audiences with dynamic mobile content such as giveaways and promotions, photos and video content, online registrations, and anything fun and creative the brand can imagine. "As our clients and their ... See all stories on this topic » | ||
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| Macy's ranks first among retailers in study of digital IQ Cincinnati Business Courier The ranking measures a brand's website, digital marketing, social media and mobile presence. Based on these scores, each brand is assigned a Digital IQ and a corresponding class of Genius, Gifted, Average, Challenged or Feeble. ... See all stories on this topic » | ||
| WNBA, Boost Mobile Partnership Means Stability SLAM Online Boost Mobile will also be featured through WNBA national and local marketing activities throughout the life of the partnership. Furthermore, the Boost Mobile brand will be prominently featured on the front of the game jerseys of ten WNBA teams, ... See all stories on this topic » |
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