ClickZ News
As it continues to build out its ad sales efforts, mobile audio discovery
service Shazam says it's seeing repeat buys from major advertisers for its
"Shazamable" TV ads product. Paramount Pictures and Proctor and Gamble are
among ten advertisers ...
<http://www.clickz.com/clickz/
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SiteMinis Announces Partnership with Savvis
MarketWatch (press release)
As more consumers access the Web through mobile devices, various vertical
markets are realizing the importance of having a mobile brand. In addition,
these companies need an easy-to-use mobile interface that will improve the
customer experience and ...
<http://www.marketwatch.com/st
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SRS Labs and Lemon Mobiles Sign Agreement to Bring HD-Quality Audio to Mobile ...
MarketWatch (press release)
... audio and voice technologies, today announced it has signed an
agreement with Lemon Mobiles, an India-based mobile brand owned and managed
by Fastrack Communications Pvt. Ltd, to incorporate SRS WOW HD(TM) within
its Beat line of music phones. ...
<http://www.marketwatch.com/st
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Finding that mobile marketing 'sweet spot'
Memeburn
This is where the new wave of mobile advertising and media agencies enters.
These agencies focus on using the mobile channel to find the sweet spot
where brand objectives and customer requirements converge. Tim Legg,
founder and CEO of MobiMedia, ...
<http://memeburn.com/2011/07/f
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Cincinnati Bell joins 4G parade with HSPA+ rollout
FierceWireless
Regional wireless operator Cincinnati Bell is the latest carrier to brand
its mobile broadband service as "4G" via an HSPA+ network upgrade.
"Everything faster with... 4G" proclaims Cincinnati Bell's website. The
carrier said the new network upgrade ...
<http://www.fiercewireless.com
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Playing the Ad Game in the Age of Print-Plus
Women's Wear Daily (press release)
Print remains key for most fashion companies, but now brands also want
programs to interweave mobile and digital — and not just a banner ad on
their Web site. Memo Pad: Balenciaga Ad Breaks Online... Giorgio Armani
Writes Missive. ...
<http://www.wwd.com/media-news
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LLBean Launches Mobile Commerce Site
Benzinga
LLBean, a trusted source for outdoor apparel, equipment and customer
service for nearly 100 years, debuted its first optimized mobile commerce
website, providing LLBean customers the ability to shop and interact with
the brand on the go. ...
<http://www.benzinga.com/press
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ValueClick CEO: "We're on the Move and Hiring!"
MarketWatch (press release)
ValueClick has an extensive portfolio of offerings ranging from direct
response to high-end brand campaigns. Many of these offerings include new
and interactive solutions such as mobile immersion ads for the iPad,
pre-roll video ads and other rich ...
<http://www.marketwatch.com/st
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