Mass vs Niche: Unilever's Keith Weed answers what's right!
Moneycontrol.com
But if I go then say down to Latin America we have Axe mobile phone. So we
are using the brand as a way to engage with consumers and give consumers
benefits and services beyond just the products that we sell. Q: You have
said that Unilever you would ...
<http://www.moneycontrol.com/n
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How brands will be able to use Google+ for marketing purpose
Forbes (blog)
Aside from the mobile version and those local deals, Google+ is definitely
content-oriented. Which means, it will be easier for brands to reach
customers with value-added content than with social interactions à la
Facebook. The trick for marketers will ...
<http://blogs.forbes.com/fredc
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Papa's Got a Brand New Bag: The New MOG HTML5 Player
Spacelab
The interface has grown larger, with more useable features like a MOG
Facebook integration and a player that works across all mobile devices,
including the iPad. This is also the first substantial upgrade to the MOG
service since they launched their ...
<http://www.thespacelab.tv/spa
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HOW TO: Leverage Location for Better Ad Campaigns
Mashable
He has more than 13 years of marketing and product management experience in
the mobile and advertising industries. Location isn't new to advertising.
Take the billboard on the highway — there because that brand knows its
target audience will see it. ...
<http://mashable.com/2011/07/0
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Kimberly-Clark Shows Mobile Advertising Doesn't Have to be Local
Marketing Vox News
Also, the average cost-per-click (CPC) on the brand tested on mobile
devices was 44% less than the average CPC on desktop across all
Kimberly-Clark brands. An average of 7% of all clicks originated from
mobile, with numbers as high as 30% for tested ...
<http://www.marketingvox.com/k
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