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Mobile Brand


Adweek
Foursquare's First Brand Campaign Takes a Foodie Approach
The multimillion-dollar effort is the mobile app's first brand campaign, and the food-driven creative clearly takes on Yelp and Urbanspoon. "The ads ...
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Newsweek
How Apple Pay Threatens Retailer and Bank Brands
But it also has an impact on branding that should make it part of a broader mobilemenu for banks and retailers. Apple Pay is a recipe that has been ...
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Which Brands Have The Most Loyal Customers
This is the 18th year aggregating brand loyalty leaders, and the seismic shifts in loyalty ... That and a shift to buying online and via mobile devices.
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Exponential Interactive launches mobile and tablet solution, Appsnack, in South Africa
This is expanding creative opportunities for mobile brand advertising and driving associated mobile advertising revenue, which is expected to reach ...
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Why Mobile Marketing Is a Must, and We're Not Talking Smartphones
But I also advise clients and brand managers that the other "mobile marketing" practice is just as important, perhaps even more important than ever, ...
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NDTV
Philips Mobile and Mitashi launch handsets for senior citizens
Shenzhen Sang Fei Consumer Communications, under its Philips Mobile brand, introduced its first feature phone for senior Indians. Called Xenium ...
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5 Strategies to Instill Brand Loyalty in Today's Young Customers
Nobody is born with brand loyalty or an affinity for Nike, Coke or Ford. ... Today, however, young adults aremobile, with smart devices in hand.
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CBS News
Apple launches Apple Pay mobile payment service
It puts Apple in the middle of a wide range of consumer transactions, underscoring Apple's value as a brand and giving people a powerful new reason ...
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